Why Prima Dental
Our strong heritage, continued investment in the latest manufacturing processes, dedication to quality, and commitment to the pursuit of better in all that we do makes us world leaders in our field.

The Pursuit of Better

Prima Dental can deliver double digit sales growth year on year for our partners. This level of sales and profitability comes as a result of Prima Dental’s ability to:

  • Listen to our partners
  • Understand the market
  • Identify trends and sales opportunities
  • Manufacture and develop world-class products
  • Continuously innovate and offer leading marketing support and services

Better Partnership

Prima Dental is dedicated to fundamentally changing the way business is done. We believe that partnership is a better way of working and delivering success
We continually look to improve the way we support our distribution partners:

  • Sharing market information
  • Spotting dental product trends
  • Listening to our partners feedback
  • Developing best in class sales tools
  • Producing the exact precision dental products their customers want

Better Support

No one invests in supporting our partners like we do. We stand out from the competition so our distribution
partners can do the same. By listening to our partners in each market we gain valuable insight that leads
to quicker lead generation and faster sales growth.
Distributors are supported by our extensive marketing approach:

  • Comprehensive market research
  • Exhibition and event materials
  • Electronic and printed brochures
  • Sales training tools

Better Together

Our success is a result of continual investment in technology, marketing, our people and our partners.
Our investment includes:

  • Over $1.2 million has been dedicated as part of our Research and Development
  • Internal training and development
  • Product training for sales reps
  • Factory tours and visits for customers
  • Webinars

Our vision continues to drive us to interrogate new cutting and marketing techniques. The Prima Dental team is constantly looking to find better ways to supply our partners with the world’s finest burs.

Better Way of Doing Business

By thinking and working differently we help our partners to:

  • Save on development costs
  • Identify gaps in the market
  • Spot sales opportunities
  • Build a long term, successful business

Our approach means that we have been able to carve out a niche as a white label producer in the industry.

Bespoke Packaging

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