Why Prima


Prima Dental is dedicated to fundamentally changing the way business is done. We believe that partnership is a better way of working and delivering success.

We continually look to improve the way we support our distribution partners:

  • sharing market information
  • spotting dental product trends
  • listening to our partners feedback
  • developing best in class sales tools
  • producing the exact precision dental products their customers want

We’re proud to be a world leader in precision dental products, supplying over 100 countries – from USA to South Korea – growing sales together by 20% year on year.



By thinking and working differently we help our partners to:

  • Save on development costs
  • Identify gaps in the market
  • Spot sales opportunities
  • Build a long term, successful business

Our approach means that we have been able to carve out a niche as a white label producer in the industry.



No one invests in supporting our partners like we do. We stand out from the competition so our distribution partners can do the same. By listening to our partners in each market we gain valuable insight that leads to quicker lead generation and faster sales growth.

Distributors are backed up by our comprehensive marketing approach:

  • Comprehensive market research
  • Exhibition and event materials
  • Electronic and printed brochures
  • Sales training tools
  • Online sales performance tracker

This support helps our partners to explain what makes their service, and our products, better than the rest.



Our success is a result of continual investment in technology, marketing, our people and our partners.

Our investment includes:

  • % R&D
  • New partner website with personalised sales dashboard
  • Ipad application sales tools New for 2013,
  • E-learning training tools

Our vision continues to drive us to interrogate new cutting and marketing techniques. The Prima Dental team is constantly looking to find better ways to supply our partners with the world’s finest burs.