Our Expertise

We’re driven by the pursuit of better. Better design, better engineers, better dental products and better distribution partners. A pioneering spirit that pushes us to look at every aspect of our business and think ahead to see what we can improve. Everyone at Prima Dental is focused on ensuring that our customers get the world’s best precision dental products every time.


Our board has over 100 years’ experience in manufacturing industries.  They have overseen unprecedented growth in recent years that has seen Prima Dental become a world leading precision dental product brand.

Developing a structured plan that sees us innovate with state of the art technology the board will continue to oversee our vision for continued growth in the future.



Our business has been transformed into a world-renowned dental products company because of the contribution made by every member of the team.

The company has a detailed vision that is supported by everyone from engineers and marketers working seamlessly together to deliver precision dental products to dentists across the globe. Our people have succeeded with us, some of our team has been with Prima Dental for many years. We have invested in comprehensive training programmes to give our teams the skills that keep them ahead while also giving them the freedom to express their own ideas.

We have created a business that respects the talent in the team whatever job role they undertake.