Quedgeley-based Prima Dental Group has joined forces with Gloucester-Hartpury Women’s RFC in a community focussed collaboration.

The world’s largest dental bur (drill) manufacturer, and one of the region’s biggest exporters, has signed a sponsorship deal with the 2023 Rugby Premiership champions and this season’s currently unbeaten team. The partnership sees a focus on supporting local community initiatives, including access to Gloucester-Hartpury Rugby camps for girls of all abilities aged 7 to 16 in Gloucestershire.

“We’re delighted to have teamed up with Gloucester-Hartpury Women’s RFC and to be able to create more opportunities for young girls to acquire life skills through the enjoyment of rugby,” comments Dan Hodgson, chief commercial officer, Prima Dental Group.

“Manufacturing and engineering draws an interesting parallel to rugby and we’re keen to challenge social stereotypes and perceptions around male bias. Beyond that, we also want to celebrate the parrelels between them, highlighting the shared requirements for success: determination, resilience, training, commitment, and on occasion, for the ball to bounce your way!

“As a significant local employer, we are dedicated to fostering skills development in the area. Through regional recruitment and implementing a comprehensive educational outreach program, the aim is to inspire individuals to contemplate pursuing a career in engineering.  Our community work is key in supporting this – creating awareness and building positive perceptions to drive engagement.”

“Prima is a fantastic business for us to be in partnership with,” adds James Forrester, CEO at Gloucester-Hartpury Rugby. “It is great to see that it shares our vision for both the Club, women’s rugby and the Gloucester community.”

To find out more about the Gloucester-Hartpury Rugby holiday camps visit https://www.universe.com/users/gloucester-rugby-foundation-MBZD06

For more information about Prima Dental Group visit www.primadental.com

Prima Dental Group has received an award from Innovate UK, the UK’s innovation agency, to fund a radical project worth £472,000 which is set to improve the safety of dentists and patients across the world.

The Gloucestershire based manufacturer will use the grant to fund the development of game-changing technology which will help reduce the risk of virus transmission.

This issue has been especially highlighted as a result of Covid-19 where the danger of virus transmission during routine dental procedures such as fillings, has had an enormous impact on the provision of dental care. According to the British Dental Association (BDA), there were 19 million fewer dental appointments in 2020 leading to a dramatic impact on the nation’s oral health and the economic viability of the sector.

Prima Dental Group will be partnering with King’s College London, internationally renowned for its dentistry education, for the 14-month project to develop the technology.

“This is a pivotal prospect for the dental industry,” comments Richard Muller, Executive Chairman, Prima Dental Group. “Despite improved access to care, the impact of Coronavirus is still being felt across dental practices as many of the safety precautions prevent a return to pre-pandemic operating efficiencies. This impacts both on the scope of care that can be offered, plus of course the cost involved in running what is a vital health care service. The issues experienced in the UK are mirrored globally, making this is an international issue of huge proportions.

“Therefore, to have the opportunity to work with King’s College London on this radical project is especially important as we anticipate it will revolutionise the dental industry – and most importantly help protect dentists, staff and patients worldwide.”

Dr Marilyn Goh, Head of Research & Innovation, Prima Dental Group, who will be leading on the project, adds; “Our innovative project aims to cause a paradigm shift in the environmental safety of dental surgeries. Success will lead to a new low-cost product that can be rapidly manufactured and deployed worldwide, increasing patient and staff safety and helping to improve public oral health provision and patient’s confidence in the dental sector.”