Prima Dental launches in Brazil at major South American exhibition

February 21 2017

Angelus Prima

Leading Gloucester dental manufacturer Prima Dental has expanded and launched in South America, unveiling its new Brazilian operation and product range at the largest dental exhibition in the region.

This recent trade exhibition and launch to Brazil’s dental industry follows on from Prima Dental’s announcement last year of its new joint venture with Brazilian dental company Angelus. Prima Dental will now be manufacturing and supplying precision dental products for the local Brazilian market as well as for markets across South America.

The Quedgeley-based company unveiled its tailored product range and new brand ‘Prima Dental by Angelus’ at the major CIOSP dental trade exhibition in Sao Paulo in Brazil, which attracts 60,000 visitors each day. 

Richard Muller, group managing director at Prima Dental comments on the success of the launch: “We’ve been delighted by the response and enthusiasm our launch has received from the dental trade in Brazil and across South America. Brazil alone has one of the fastest-growing dental markets in the world with nearly a quarter of a million dentists, so we are already seeing significant interest and demand for our products and sales support.“

As part of its joint venture, Prima Dental has invested in purpose-built production facilities in Londrina in Brazil, installed with the same Swiss-manufactured equipment used at Prima Dental’s UK manufacturing plant in Gloucester.

Richard comments: “Our partnership with Angelus, an award-winning Brazilian dental materials producer, enables us to manufacture locally for local people. It makes us the very first dental bur manufacturer in Brazil and the whole of South America.

“It is also the first time Prima Dental has set up a manufacturing operation outside of the UK and we will soon be producing in high volumes to keep pace with growing demand.”

Prima Dental by Angelus has already secured over twenty trade distributors in Brazil who will be working with Prima Dental to distribute its high-quality dental instruments across Brazil and South America.

Prima Dental is a multi-award winning manufacturer of dental burs and precision dental instruments in the UK. It invests in the very latest machinery and technology to give its engineers the same Swiss-manufactured equipment as the finest watchmakers in the world.